Edward Snowden explains the problem of companies legally owning your data – as opposed to you yourself owning your data.
Government says: “Everything they [companies] do is legal […] so it’s fine” Our perspective as a public should be: "Well, that’s actually the problem, because this isn’t okay. The scandal isn’t how they’re breaking the law. The scandal is that they don’t have to break the law. – https://www.youtube.com/watch?v=VFns39RXPrU#t=19m21s
Nobody has a privacy right for anything that’s held by a company. And so long as they do that, companies are going to be extraordinarily powerful and they’re going to be extraordinarily abusive. – https://www.youtube.com/watch?v=VFns39RXPrU#t=23m0s
This is data about human lives. It is data about people. […] It’s not data that’s being exploited. It’s people that are being exploited. It’s not data that’s being manipulated. It’s you that’s being manipulated. – https://www.youtube.com/watch?v=VFns39RXPrU#t=23m16s